This Privacy Policy explains how Norte Sur Consulting S.A.S. ("Norte Sur", "we", "us") collects, uses, and protects personal data when you visit nortesurconsulting.com (the "Site"). We are committed to handling your information responsibly and in line with Colombia's Ley 1581 de 2012 and Decreto 1377 de 2013 on the protection of personal data (Habeas Data).
Who we are
Norte Sur Consulting S.A.S., NIT 901.956.771-1, is a company based in Medellin, Colombia. We act as the data controller for personal data processed through this Site.
Information we collect
Usage and analytics data
We use Google Analytics 4 to understand how visitors use the Site. This may include your approximate location, device and browser type, pages viewed, referring links, and interaction events. This data is collected through cookies and similar technologies and is processed in aggregate.
Chat assistant (Nora)
Our Site includes "Nora", an AI chat assistant. If you choose to chat with Nora, we process the messages you send and any contact details you voluntarily provide so we can respond to your inquiry and follow up about your project.
Technical and server data
Our hosting and content delivery providers automatically log technical information such as IP address, request time, and user agent, for security, fraud prevention, and reliability.
Site verification
The Site includes a Meta (Facebook) domain verification tag. This tag confirms domain ownership and does not, by itself, collect personal data from your visit.
Cookies and similar technologies
We use cookies set by Google Analytics (for example, _ga and _ga_* identifiers) to measure traffic and improve the Site. You can control or delete cookies through your browser settings, and you can opt out of Google Analytics across sites using the Google Analytics opt-out browser add-on at tools.google.com/dlpage/gaoptout.
How we use your information
- To operate, maintain, and improve the Site and our services.
- To respond to inquiries you send through the Nora chat assistant.
- To analyze usage trends and measure the performance of our content.
- To protect the Site against abuse, fraud, and security threats.
- To comply with applicable legal obligations.
Legal basis and your rights
We process personal data based on your consent, our legitimate interest in operating and improving the Site, and to comply with legal obligations. Under Ley 1581 de 2012, you have the right to:
- Know, update, and rectify your personal data.
- Request proof of the consent you have given.
- Be informed about how your data is being used.
- Request the deletion of your data when there is no legal duty to keep it.
- Revoke your consent at any time.
- File a complaint with the Superintendencia de Industria y Comercio (SIC).
Sharing and international transfers
We do not sell your personal data. We share data only with service providers that help us run the Site, including Google (analytics), our hosting and content delivery provider, and the infrastructure that powers the Nora chat assistant. Some of these providers process data outside Colombia, including in the United States. Where that happens, we take reasonable steps to ensure your data remains protected.
Data retention
We keep personal data only for as long as needed for the purposes described above, or as required by law, after which it is deleted or anonymized.
Children
The Site is intended for businesses and adults. We do not knowingly collect personal data from children.
Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above. Significant changes may be highlighted on the Site.
Contact us
To exercise your rights or ask questions about this policy, you can email us at [email protected], chat with Nora on our homepage, or reach us through our company page on LinkedIn at linkedin.com/company/nortesur-consulting.